SERVICES RESOURCES
Service-based businesses are presented with a unique challenge. Services are all about customer satisfaction. If a customer isn't happy, they will usually move on - especially if the service provided is an ongoing one. Such companies include cell phone service providers, internet service providers, website statistic services, marketing firms, personal fitness trainers, lawn care or gardening services and many other online or live service-based businesses.
Individuals are well aware of the financial investment they are putting towards a given service. If the service is ongoing, they are continuously evaluating their level of satisfaction with that company.
Such companies therefore must be extremely aware of keeping their customers happy.
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Other services aren't necessarily ongoing, but are contracted or hired on a short term basis. Such service-based businesses could include catering companies, wedding/event planners, moving companies, design firms, etc. These companies still need to focus on customer satisfaction because a large amount of their future business will come from word-of-mouth recommendations, referrals, and favorable reviews. Without current happy customers, you can kiss future referrals goodbye.
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