As a marketing professional you'll be interested in marketing products and services that satisfy consumer needs and keep customer coming back for more. In this program instructors with in-depth knowledge in the field will provide you with:
• course content that addresses areas such as consumer behavior, integrated marketing communications and international sales and marketing
• instruction in the business fundamentals of accounting, finance, human resources, business law and marketing
• a capstone course as a comprehensive project to demonstrate the application of marketing knowledge to potential employers
