University of Phoenix

The Bachelor of Science in Business with a concentration in Administration is designed to enable graduates to deal effectively with an increasingly complex business environment. The concentration courses examine the areas of operations management, project management, economics, accounting, finance and strategic management.

The Bachelor of Science in Business with a concentration in Marketing is designed to develop students' creative, analytical and leadership skills. Coursework within this concentration examines sales management, buyer behavior, advertising, market research, and marketing to the international arena. Students learn to identify customers and customer needs, communicate product and service information, and develop and use marketing strategies.

The Small Business Management and Entrepreneurship concentration provides students with a course framework built around small business planning, financial management and integrated business topics on entrepreneurship and small business management. Within the concentration, students can elect to study advanced concepts in small business marketing, leadership, family business management, operations management and business law for entrepreneurs. They may also elect to explore in more depth either small business management or entrepreneurship studies as a function of their concentration electives. Students graduating with the Small Business / Entrepreneurship concentration will be prepared to address the challenges and opportunities specific to small business management and entrepreneurship.