Online Undergraduate Programs in Marketing at University of Phoenix
University of Phoenix offers top-quality Marketing Undergraduate Programs. These programs ensure that students gain a strong foundation in Business in general before specializing in Marketing. This prepares students to succeed as Marketing experts in the real world.
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B.S. in Business/Marketing
The Bachelor of Science in Business with a concentration in Marketing is designed to develop students' creative, analytical and leadership skills. Coursework within this concentration examines sales management, buyer behavior, advertising, market research, and marketing to the international arena. Students learn to identify customers and customer needs, communicate product and service information, and develop and use marketing strategies.
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B.S. in Communication/Marketing and Sales Communication
This concentration focuses on the science of humanistic interaction in marketing and sales. Emphasis is placed on understanding the psychology of behavior, and the impact that it has on marketing communication tools and strategies. The ethical responsibility associated with customer message management is also emphasized throughout the program.
