Communications Careers and Programs
More than Talking Heads
Is this the field for neighborhood gossips and television talk show hosts? Well, maybe...but that is not the main idea. The point is the transmission of information. Whether it’s writing, speaking, or some form of media, the field of Communications is all about getting your idea to another human’s brain.
Delivery methods are many, so career options are numerous. Few jobs avoid communications studies completely. A few specialize in this info transfer. Depending on your desire to work with the public, with a business, in the print media, or behind a microphone, Communications offers different ways to make a living. It’s all sharing thoughts in some way, but you can add your own twist as personality shapes your specialty.
How Do You Communicate?
Whatever your strengths are, you must have a few vital ones to make it here. Verbal and written communication skills are obviously key. If you’re athletic - great. If you can’t clearly explain your training regimen to someone, stick with sports, not Communications. This is also not the area for a loner to pursue. If you’re going to specialize in communicating, it’s going to be with other people. Be ready to work with others.
What else do you need? Education, skills and, sometimes, the right connections. A college degree in Communications or a related subject is your basic necessity. Add to that some raw talent. Top it off with knowing an editor, or politician, or CEO, and you have the inside track for a writing or PR position.
Ok, I’m ready
You have the skills. You have the desire. Is there anything out there for you? Yes. The projected growth for communications jobs is 11.7% over the next ten years. Apparently, this idea of sharing information is not a fad. We expect to keep communicating in the future. Maintaining public images, broadcasting news, running businesses – all will continue to involve communicators. The Career Outlook section further breaks down this projected growth.
Salaries are not bad either. The current average income for communications jobs is $57,000. This number will expectedly vary by area of communications and by experience. The chart provides a general overview of the field. See the Salary Forecast section for more details.
Listed below are online Communications colleges and online Communications universities complete with the programs offered.
Use the following if you are interested in help with locating a college or university with an online degree in Communications.
Outlook for Communications Careers
A Lot to Share
New forms of media communications continue to develop. Businesses, politicians, and marketing companies still want to make themselves look good and need communicators to do that for them. People have not curbed their desire to hear the latest news and read the latest stories. Someone needs to tell them.
This translates to opportunities for those seeking careers in communications. Not all areas will offer the same growth, however. As media and business changes, so will jobs. Choose carefully as you decide your method of transmitting information. As an overall field, the growth looks good, but some areas of communication will definitely offer more prospects than others.
Which field offers the best outlook? See the graph for a projected growth of some possible specialties.
There will also be differing opportunities depending on location. Consider your specific passion as you perform your job and home search. Corporate communications specialists are not often needed in rural America. The more newspapers produced in an area, the more writers usually needed. But, Chicagoland will present more competition than a mid-sized metropolis. Weigh things carefully.
The chart under Salary Forecast provides a look at how salaries differ across the nation.
Salaries in Communications
Communicating Cash
Just how much can one expect to bank by building a career in communicating? That partly depends on how good you are at getting your message across. It also depends on your chosen mode of communication. Corporations doing well may pay you generously if you help them do even better. A high-ranking public official may be willing to invest a lot in their public relations, especially in an election year. On the other hand, reporters scooping small-time stories won’t be living in a Beverly Hills estate.
Salaries typically range from modest to middle class. The Overview section provides a sampling of expected salaries. These will vary by location. The chart below offers a sampling of what to expect in different regions of the country. Where you want to live may determine what you want to do as much as how you like to practice communications.
Longevity also pays off better in some careers than others. PR and HR both start around $37,000 and increase to around $44,000 after five years. Technical writing, however, moves from $41,000 starting to $55,000 after five years on the job.
This will need to be weighed with the stability offered by each specialty, as well as the number of opportunities available in each. See the sub-areas of study for more information on an area of interest.
Education Requirements for Careers in Communications
Proof Not Only On Paper
You will need a degree to prove you know how to communicate. The field of Communications is filled with professionals holding degrees at all levels. A majority, though, will be bachelor’s degrees. Unlike some career fields, this one is less demanding of furthering your education beyond the four-year degree. A master’s degree may impress some employers, but, generally, experience is going to outweigh additional education.
Because of this, the practice one gets in the field during those educational years is important. Internships, part-time jobs, media exposure, contacts – these will be key factors in job placement. The more dazzling entries you can include on your resume in the experience field, the better. As much, if not more so, as the education section, these will be what creates opportunities.
Basically, employers want to be reassured you know your stuff. In Communications, this happens through training and experience in the field as much as in the classroom. Running a successful advertising or political campaign will go further in proving your worth as an employee than a second degree.
Just where can this combination of degree and experience get you? Take a look at the paths of some names you may recognize.
Accredited Colleges and Universities
Online Schools with related Communications programs
University of Phoenix
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B.S. in Business/Marketing
The Bachelor of Science in Business with a concentration in Marketing is designed to develop students' creative, analytical and leadership skills. Coursework within this concentration examines sales management, buyer behavior, advertising, market research, and marketing to the international arena. Students learn to identify customers and customer needs, communicate product and service information, and develop and use marketing strategies.
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AA - Communications
Students enrolled in the Associate of Arts in Communications degree program will develop a foundation for understanding and practicing the effective exchange of information, ranging from interpersonal and small group communications, to public speaking and mass media. Courses include "win-win" communications processes, problem-solving information strategies, and news presentations for print, web and broadcast delivery.
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MBA/Marketing
The Master of Business Administration/Marketing program is designed to enhance the management skills students need to function effectively within a marketing organization. Students will create and defend their solutions to problems of crisis management, profitable growth opportunities, and change leadership. In the MBA/MKT specialization, students will create complex business problem solving scenarios drawing upon skills and competencies mastered during the program. Prospective students should hold a bachelor's degree prior to enrollment.
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B.S. in Communication/Communication and Technology
This degree focuses on the enhancement of communication through technology, and offers the student an opportunity to explore creative communication solutions through websites, electronic publishing, image editing and multimedia development.
Ashford University
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BA/Journalism and Mass Communication
Search for truth when you earn your Bachelor of Arts in Journalism and Mass Communication degree online from Ashford University. With the advancement of electronic media has come increasing demand for responsible journalists – professionals with the skills and knowledge to use new media and to broadcast timely information to the public.
In this program, you will learn the rights, and responsibilities of news media professionals in a democracy. You will create an electronic portfolio of work to showcase your professional journalistic skills. Your courses include a wide range of topics, from composition and editing to research and analysis. Contribute to a free society with your Bachelor of Arts in Journalism and Mass Communication.
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BA/Communication Studies
Extend your reach with your Bachelor of Arts in Communication Studies earned online from Ashford University. A Bachelor of Arts in Communication Studies makes a good fit if you are interested in pursuing a potential career in human resources, business and communications management, public policy and administration, journalism, or the media. Your Bachelor of Arts in Communication Studies degree will demonstrate your proficiency and competence as a professional in today's business world. Upon graduation, you will be well acquainted with modern communications, be highly trained in multicultural communications and conflict resolution, and exhibit advanced persuasion skills. Stretch your skills while enhancing your understanding of modern communications with your Bachelor of Arts in Communication Studies.
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BA/Public Relations and Marketing - International Management
Explore the many ways in which public relations and marketing influence virtually every aspect of your life when you earn your Bachelor of Arts in Public Relations and Marketing degree online from Ashford University. You'll find public relations and marketing are the foundation of every successful business and organization. Discover stimulating and creative areas of study that encompass such topics as communication, consumer behavior, advertising and promotion, research, and strategy. Find out how the best marketing professionals succeed in capturing potential customers' attention, addressing their needs, and securing their business.
Broaden your Bachelor of Arts in Public Relations and Marketing with a specialization in International Management. You will prepare to exercise leadership in a diverse array of international and multicultural scenarios.
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BA/Public Relations and Marketing
Explore the many ways in which public relations and marketing influence virtually every aspect of your life when you earn your Bachelor of Arts in Public Relations and Marketing degree online from Ashford University. You'll find public relations and marketing are the foundation of every successful business and organization. Discover stimulating and creative areas of study that encompass such topics as communication, consumer behavior, advertising and promotion, research, and strategy. Find out how the best marketing professionals succeed in capturing potential customers' attention, addressing their needs, and securing their business.
Strayer University
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Bachelor of Business Administration: Marketing Concentration
The Bachelor of Business Administration (BBA) prepares graduates for a wide range of managerial positions in business, government, and non-profit organizations. Business administration students acquire fundamental as well as practical and professional skills in all phases of business, including decision-making and problem-solving. The BBA program offers area concentrations that enable students to tailor their degrees to their career and educational goals.
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Associate in Arts in Marketing
The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the associate in arts program may apply all the credits earned toward a Bachelor of Business Administration.
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Master of Business Administration: Marketing Concentration
The MBA program offers a broad set of business management tools while also allowing students a choice of concentration in order to tailor their degrees to fit their careers and learning goals. The program curriculum prepares working professionals to become effective decision makers and managers in a world increasingly affected by globalization, technology, and ethical challenges. It is designed for working professionals from a wide range of backgrounds who wish to advance or enhance their business careers.
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Post-Graduate Executive Certificate in Business Administration: Marketing Emphasis
The Executive Graduate Certificate in Business Administration program was designed for mid- and senior-level managers, professional and technical specialists, and individuals seeking career changes or increased job opportunities. The curricula encompass the knowledge and skills needed in pertinent professional areas. Persons interested should possess at least a bachelor's degree in a related field. The recipient of the executive graduate certificate may apply all credits earned toward a Master of Business Administration degree with the same emphasis.
Walden University
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Master of Business Administration (M.B.A.) Marketing
When you earn a Master of Business Administration (M.B.A.) from Walden, you can enhance your knowledge, expand your influence, and position yourself to advance your career. This ACBSP-accredited program focuses on the development of leadership and management skills. Choose from a range of specializations to meet your career goals.
Specializations
- Accounting for Managers
- Corporate Finance
- Entrepreneurship
- Healthcare Management
- Healthcare System Improvement
- Human Resource Management
- International Business
- Leadership
- Marketing
- Project Management
- Risk Management
- Self-Designed
- Strategies for Sustainability
- Technology Management
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Bachelor of Science (B.S.) in Communication - Self-Designed
The B.S. in Communication blends communication theory with practical communication skills. Study ways to craft effective messages and to use new and emerging technologies to communicate effectively in today's global information society. Whether you are pursuing a career in advertising, marketing, public relations, or promotions, or you are seeking to broaden your career options in other fields, Walden's B.S. in Communication will help you strengthen your communication skills and enhance your effectiveness in corporate, nonprofit, public sector, and community settings.
Concentrations
- Marketing Communication
- New Media
- Online Work & Communities
- Organizational Communication
- Public Relations
- Self-Designed
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Bachelor of Science (B.S.) in Communication - Marketing Communication
The B.S. in Communication blends communication theory with practical communication skills. Study ways to craft effective messages and to use new and emerging technologies to communicate effectively in today's global information society. Whether you are pursuing a career in advertising, marketing, public relations, or promotions, or you are seeking to broaden your career options in other fields, Walden's B.S. in Communication will help you strengthen your communication skills and enhance your effectiveness in corporate, nonprofit, public sector, and community settings.
Concentrations
- Marketing Communication
- New Media
- Online Work & Communities
- Organizational Communication
- Public Relations
- Self-Designed
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Bachelor of Science (B.S.) in Communication - New Media
Rasmussen College
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Associate - Business Management/Internet Marketing
Are you interested in breaking into the internet marketing field? We're here to
help! Our program provides a solid business foundation along with introducing
you to internet marketing. The search engine marketing field continues to
expand rapidly and needs qualified professionals to meet the demand. Career
opportunities for internet marketing graduates include internet sales and
marketing Associate's, assistant web marketing manager, e–marketing
coordinator, web analyst or internet marketing consultant.
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Associate - Business Management/Marketing and Sales
Turn your gift for dealing with people into a rewarding career in sales and
marketing! A degree in this area offers job opportunities in a variety of
settings including retail, service, wholesale and more. Your coursework will
include classes in sales techniques, sales applications, marketing, desktop
publishing, management, computer applications, customer service and business
communications.
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Bachelor's - Business Management/Internet Marketing
If you are looking for an online marketing degree, our Bachelor's degree in
Business Management with an Internet Marketing specialization may be right for
you. This advanced degree will position you to qualify for a number of
promising careers in Marketing, Business Development, Web Ad Trafficking,
Advertising, and Public Relations. Courses offered through our innovative
Bachelor's of Science curriculum can help you gain the momentum you need to
market online through websites, banner ads, search engine optimization, and
other valuable online tools. The industry is growing rapidly, and earning an
internet marketing degree from Rasmussen College can be a great step for your
career.
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Bachelor's - Marketing
In today's cutthroat business world, companies are increasingly looking to their marketing and sales teams to both improve their profitability and set them apart from competitors. At Rasmussen College, our Marketing Bachelor's degree is an integrated, well-rounded marketing and sales management program designed to help you find a great job and make a difference in the industry of your choice.
Our coursework includes in-depth studies of successful sales management techniques, along with traditional and emerging marketing strategy development, such as Internet marketing, social media, mobile marketing, and public relations.
Additionally, through our partnership with Market Motive, a leading Internet marketing and training powerhouse, you will gain an advantage over the competition in today's job market when you earn Market Motive's Certified Specialist designation upon graduation. You can also enhance your resume by completing employer-based internships and gaining hands-on work experience in both marketing and sales.
This degree is offered in an accelerated format. Our accelerated, fully online, bachelor's degree programs are for adult students who have previous college experience. At $260 per credit, you can complete your bachelor's degree in as little as 18 months.
Kaplan University
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BS in Communication
An online Bachelor of Science in Communication from Kaplan University could prepare you to become an effective creator and conveyer of ideas, concepts, and information in today's competitive global workplace. The program combines theory and application, and is designed to help you improve your writing and speaking skills and develop a deeper understanding of social issues and new media. These abilities, together with proficiency in research and knowledge of social change, could prepare you to pursue career opportunities in public administration, advertising, public relations, human resources, law, criminal justice, politics, ministry, social services, technical writing, opinion and market research, fundraising, civil service, international business, management, marketing, and publishing.*
*Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for job advancement opportunities, or employed at all. Additional training or certification may be required.
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BSBA - Marketing
If you would like to pursue employment or career advancement in firms that emphasize the sale and marketing of products and services to consumers, businesses, and industries, consider this career focus area.*
*Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for career advancement opportunities, or employed at all. Additional training or certification may be required.
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BSIT/Applied Technology Track - New Media/Internet Marketing
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MBA - Marketing
Review advertising strategy, consumer behavior, data analysis, performance evaluation, and product promotion. The program could help prepare you to pursue positions in corporate marketing*.
*Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for career advancement opportunities, or employed at all. Additional training or certification may be required.
Grand Canyon University
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B.A. in Communications
The Bachelor of Arts in Communications program develops leaders in the fields of human communication and media. The program is built on a values-based liberal arts foundation. Students develop the knowledge, creativity and intermodal communication skills necessary to design and deliver compelling messages. Video production, website design and social media proficiency are included in their skill base. Graduates go on to careers in public relations, marketing, advertising, media relations and internal communication departments within companies and organizations.
Prospective students should have some previous college experience.
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B.S. in Marketing
Grand Canyon University's Bachelor of Science in Marketing program addresses the areas of servant leadership, innovation, entrepreneurial spirit, and business skills in order to develop the global citizens, critical thinkers, effective communicators, and responsible leaders required in today's global economy. The program prepares students to compete for entry-level management positions in corporate marketing or brand management through major coursework that addresses marketing principles, marketing management, and the key elements of advertising and public relations. Prospective students should have some previous college experience.
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M.B.A. Marketing
Grand Canyon University's Master of Business Administration with an Emphasis Marketing provides students with the capacity for transformational leadership through the application of business practices. The program highlights the impact of the global economy on organizational decision making, planning, and sourcing of organizational resources. Students draw upon interpersonal skills to address each practice, as well as to comprehend the influence that diverse cultures have on it. The use of telecommunications, emerging technologies, and e-commerce applications combine with essential business principles that encompass finance, accounting, economics, marketing, and management, providing students with the capacity to lead and manage business enterprises both effectively and ethically.The program encourages students to be informed critical thinkers and decision makers through active research and the application of quantitative methods that transform raw data into useful information. The program prepares students to compete for advanced management positions in corporate marketing or brand management through emphasis coursework that addresses the areas of services marketing, marketing management, and technology as tool.Prospective students must hold a bachelor's degree prior to enrollment.
South University Online
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Bachelor of Business Administration Marketing Specialization
Tap into your natural leadership abilities and turn your potential into a successful career by enrolling in South University's online Bachelor of Business Administration program. Graduates will be prepared to pursue entry-level positions in a number of fields or to apply their enhanced leadership skills in their current positions.
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Master of Business Administration Marketing Specialization
The Master of Business Administration is ideal for those individuals who wish to gain an understanding of the best practices for management and decision-making within today's ever-shifting business landscape.
Full Sail University
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Creative Writing (Master of Fine Arts)
If you want to learn how to craft the compelling stories behind film, television, games, and other entertainment media — and gain the skills to effectively market your work — Full Sail University's online Creative Writing Master of Fine Arts Degree Program can give you the tools you need. You'll explore concepts including visual storytelling, character development, screenwriting and storyboarding for a variety of media — building a diverse portfolio and the business know-how to pursue your dream career.
Course Highlights Include:
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Film Screenwriting and Storyboarding
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The Art of Visual Storytelling
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Editing for Film, Game, and Animation Scripts
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Writing for Games
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Script Analysis and Criticism
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Character Creation and Development
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Creative Writing for Entertainment (Bachelor of Fine Arts)
Creative writers are in high demand within the entertainment industry and Full Sail University's Online Creative Writing for Entertainment Bachelor's Degree Program will provide you with a challenging curriculum to help perfect your writing and editorial skills by emphasizing visual storytelling, narrative structures, character development, scriptwriting, and storyboarding. Students write and workshop their writing in a variety of formats and genres including horror, science fiction, mystery, comedy and suspense. Whether the final delivery is a movie theater, TV screen, computer monitor, game console, website, or mobile device, it all begins with a well-crafted and captivating story.
Course Highlights:
- Story Development
- Storyboarding, Animation & Comics
- Visual Thinking and Writing
- Literary Techniques
- Symbolic Communications & Cartography
- Scriptwriting Techniques
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New Media Journalism (Master of Arts)
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Sports Marketing and Media (Bachelor of Science)
Northcentral University
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CAGS-Bus/Electronic Commerce
Earning a Certificate in Advanced Graduate Studies program in Electronic Commerce is for learners who want to become proficient in conducting business on the Internet and/or the World Wide Web. Courses will cover online marketing strategies, web-based applications, and tools for payment and handling transactions in this competitive and increasing area of conducting business. Prospective students should hold a master's degree prior to enrolling in this 18-credit hour program that can also transfer directly into a doctoral program at NCU.
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DBA/Marketing
With a Doctor's degree in Business Administration - Marketing, students will be able to specialize on marketing management and research including the entire life of the product for domestic and international marketing. This program will also provide students with many aspects of contemporary marketing practices. The final written research project will allow the students to demonstrate their ability to conduct, critique, justify, and recommend preventative actions within the organization.
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MBA/Marketing
The Master of Business Administration in Marketing degree moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide learners the opportunity to enhance and gain new skills and knowledge to effectively market products in a strategically-sound, systematic, ethical, and legal manner. Prospective students should currently hold a bachelor's degree and can complete the master's program in approximately 2 years.
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Ph.D.BA/Marketing
A Ph.D. in Business Administration/Marketing degree moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide learners the opportunity to enhance and gain new skills and knowledge to effectively market products in a strategically-sound, systematic, ethical, and legal manner. Prospective students must meet certain prerequisite requirements such as a bachelor's or master's degree or relevant work experience prior to enrolling. These requirements can be discussed with the career counselor when they call.
Globe University
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Associate of Applied Science in Sales and Marketing
Our associate degree program in Sales and Marketing has been updated to keep current with the increased competition in the arena of internet marketing and other trends of advertising strategies. Because collecting and understanding research information for determining projections is so essential to this field, courses will explore various tools to gather and assess data that impact campaign decisions. Graduates of the program can enjoy working within a corporate marketing team or as an independent sales consultant in this creative profession.
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Bachelor of Science in Business Management - Marketing emphasis
Our bachelor's degree in Business Management program with an emphasis in Marketing can prepare learners for careers as leaders in industry-specific fields. During the third and fourth year of the program students will choose which area they would like to focus on: hospitality management, agricultural business, human resources, finance, marketing, or music business. Coursework that is unique to each industry will examine in more detail the elements and issues that can be critical to the success in that field. Because of the evolving trends and practices that may change or improve business strategies, we consult with industry experts to ensure that we keep up-to-date with the technology and techniques that are unique to each area, so graduates are well-prepared to begin their new career.
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Bachelor of Science in Media Business
Colorado Technical University
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Bachelor of Science in Business Administration - Marketing
Earning a bachelor's degree in Business Administration with a focus in Marketing will teach students how to apply marketing, sales, and management principles to be able to add to organizational success. The program includes studies on research, analysis, decision-making and application, consumer behavior, and strategic marketing planning. Included at no additional cost or coursework graduates can also earn 9 Academic Certificates such as Sales and Marketing, Basics of Accounting and Finance, Business in the Global Environment, and more to enhance their professional credentials.
Argosy University, Online
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Bachelor of Science (BS) in Business Administration in Marketing
The four-year Bachelor of Science in Business Administration degree program is designed for students with clearly defined career goals in the business field. Through the completion of core business courses, students engage in solving global, real-world problems. Students learn to diagnose, research, solve, execute, and evaluate business problems in a team environment. Interactivity of students, coursework, faculty, and peers enhance critical skills of collaboration and cooperation. The program is geared towards coursework that students can apply in ways that are meaningful for professional and personal success. The bachelor's degree program prepares students for entry- to mid-level positions within the public or private sector and for continuing education in graduate business programs. We also offer degree completion opportunities that allow students who have begun their study at another institution to complete their bachelor's degree.
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Doctor of Business Administration (DBA) in Marketing
In the Doctor of Business Administration (DBA) Program, industry and academic professionals build upon master's-level core skills and knowledge to develop a higher level of competence in conducting action research, in the comprehension of theoretical and applied literature in a chosen business discipline, and in the attributes essential to university teaching. The Doctor of Business Administration student will develop critical knowledge and skills for success, in service to the profession and the community, in future professional development, and in attaining credentials and skills essential to leading, consulting, and teaching.
Candidates must have a master's degree in business or a related field from a regionally accredited institution or an appropriately certified foreign institution and meet other prerequisite requirements that can be discussed with an Admissions Representative.
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Master of Business Administration (MBA) in Marketing
Argosy University's Master of Business Administration (MBA) Program is focused on identifying solutions, putting the solutions to work, and evaluating the consequences of those actions. Students acquire skills to be a new kind of leader – one who can identify challenges and opportunities, draw on the latest technology and information; use advanced analytical and planning approaches, and execute plans for positive change. Businesses need leaders who can act and realistically evaluate how to maximize the impact of the solution. Argosy University's curriculum embraces solutions, leadership, and action. The program is designed to serve the needs of talented students, regardless of their undergraduate degrees.
Westwood College
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Business Administration: Major in Marketing Management (B)
As a marketing professional you'll be interested in marketing products and services that satisfy consumer needs and keep customer coming back for more. In this program instructors with in-depth knowledge in the field will provide you with:
•course content that addresses areas such as consumer behavior, integrated marketing communications and international sales and marketing
•instruction across a wide variety of other business disciplines
•a capstone course as a comprehensive project to demonstrate the application of marketing knowledge to potential employers Program names, course topics and outcomes may vary by location. Please speak with a Westwood College admissions representative for full program details.
American InterContinental University Online
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Associate (AA) in Visual Communication
The Associate of Arts degree in Visual Communication is designed to educate and develop artistic and imaginative students for careers as creative professionals in commercial art and design. The program emphasizes the development of a student's creative process and their problem solving abilities. Students will have a strong foundation in traditional methods and learn to apply those techniques to modern digital methods and processes. Graduates of the program should be able to function as successful creative professionals in a variety of art and design markets.
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Bachelor's (BBA) - Marketing
The Bachelor of Business Administration (BBA) with a specialization in Marketing degree completion program provides an outstanding foundation for students wishing to advance their current careers in marketing or start entirely new ones. The program combines a core education in business disciplines with liberal arts studies and then focuses attention on specific aspects related to the field of marketing such as marketing research and buyer behavior and marketing management concepts. Graduates will be well prepared to demonstrate their knowledge of understanding marketing trends through research tools and analysis as well as addressing techniques and responding to ever-changing consumer patterns.
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MBA - Marketing
The Master of Business Administration degree (MBA) with a specialization in Marketing accelerated program provides students with relevant, timely coursework that will benefit them in the real world upon graduation. Students learn to use skills in marketing research methodologies, e-marketing, and customer relationship management. Our innovative MBA programs provide a unique market-driven education that integrates theory, practice, and team-oriented learning relevant to industry needs. Prospective students should currently hold a bachelor's degree and can complete the master's program in as little as 10 months.
Post University
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A.S. in Marketing
The Associate of Science in Marketing Degree focuses on the essential ingredients necessary to identify and satisfy consumer needs. You will become familiar with the specialized skills of selling, advertising, retailing and market research. Courses will provide you with an understanding of current marketing theory and practices with special attention to the "Four P's" of the marketing mix: Product, Place, Promotion, and Price.
The Associate of Science in Marketing Degree may be taken on the way to completing a bachelor's degree or as a separate program. This program provides you with a variety of marketing and business courses necessary to function in a marketing environment.
With Post University Online, you can earn your Associate of Science in Marketing degree entirely online, with no commuting or interruptions in your current career.
While many graduates begin their careers in sales or management at the retail level or as outside sales representatives in industrial sales, the marketing program will also prepare you for positions in product planning, marketing research, distribution, advertising, sales promotion, packaging, customer/public relations, and direct marketing.
Marketing majors with prior business experience learn how to develop effective business strategies and make decisions regarding product or service distribution.
You will study in highly interactive, small classes in 8-week accelerated modules. Our faculty will actively engage you in a high quality and relevant curriculum that prepares you to enter a rewarding career in Marketing.
Post University graduates pursue careers as:
- Sales Management
- Retail Management
- Sale Representatives
- Product Planning
- Marketing Research
- Distribution
- Advertising
- Public Relations
- Sales Promotion
- Packaging
- Customer Relations
- Direct Marketing
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B.S. in Marketing
Ashworth College
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Career Diploma - Internet Marketing
Our Career Diploma in Internet Marketing program can prepare students to effectively and creatively promote an organization's products and services online. Beginning with the basic marketing and advertising strategies to reach targeted consumer groups based on age and demographics, students can also learn how to strategically plan the best methods to get out their message and guide customers to their website. Graduates can also learn how to expand their e-business with promotional strategies and maintain customer service and security with the latest technology.
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Career Diploma - Introduction to Sales
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Career Diploma - Marketing Communications
Earning a diploma in Marketing Communications can prepare students for a creative professional career in sales, promotions, advertising, and customer service. Courses provide a theoretical foundation of the procedures involved in building a brand, analyzing consumer behaviors, developing effective ad campaigns for targeted consumer groups, and selecting the appropriate media for the campaigns.
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Career Diploma - Online Business Management
Fortis College Online
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Internet Marketing
The program in Internet Marketing is meant to provide the focused student the chance to gain the skills and knowledge needed to market products in an online world. Course topics include affiliate marketing, email campaigns, seo, pay-per-click techniques and the rudiments of mobile and social marketing. The dedicated learner may also study our courses in web design, usability and advertisement standards.
