Online Degrees in Internet Marketing
Listed below are colleges and universities that offer online degrees or certificates in Business with an emphasis in Internet Marketing and a detailed list of the programs that are offered.
The Need for Savvy Internet Marketers
In order for companies to market online, they must have several key components such as a website, SEM which is marketing via a search engine, email marketing, banner advertising, online press releases, along with blog and article marketing. So individuals in the internet marketing major will largely focus on business but also gain technical skills as well as how to develop, execute, and analyze campaigns.
Plus marketers need to know about SEM, SEO, banner ads, email marketing, as well as website promotion if they are to succeed in this field. Because even traditional advertising like bill boards, brochures, mail and yellow page listings direct customers toward their website and other online campaigns. The industry over the next eight years is expected to grow so there will be plenty of opportunities for internet marketers once they finish their degree program.
The Many Hats of the Internet Marketer
Internet marketing has a lot of different titles it's associated with including web-marketing, online-marketing, search engine marketing, e-marketing, and i-marketing. But no matter what it's called, this type of marketing is becoming increasingly important for any company to participate in. Companies need people to know about their product or service or else no one will ever buy or use it. But there are many reasons companies participate in online marketing like getting the word out about their company, conducting research, and using advertising space.
If you are interested in earning a degree in Internet Marketing, click here to request more information.
Internet Marketing Career Outlook
Opportunities for Internet Marketing managers are expected to be plentiful during the next decade, particularly for those who work exclusively in Internet-based and computer technology development industries. According to the U.S. Bureau of Labor Statistics, jobs for all Marketing managers are expected to increase by 12% from 2008 to 2018, which is about as fast as average for all occupations.
Internet Marketing graduates who combine a degree in journalism, public relations, or another communications-related field with internships or other related work experience will have the best employment opportunities. Experience with Web design and Web operating functions for social media applications is highly recommended.
- Employment 2008 - 522,400
- Employment 2018 – 596,200 (+73,800 jobs = 14% growth)
Educational Requirements
A Bachelor’s or Master’s degree in Marketing, English, Communications, Journalism, or Business is most concentric with Internet Marketing activities. About.com reports that 34% of marketing professionals received business degrees in 2009.
A degree track for Internet marketing should contain courses in Web design and development, digital design, writing, multimedia and media marketing. Marketers need both analytical and creative skills, and would be best served by taking core courses, which include the following:
- Global Marketing
- Consumer Behavior
- Strategies for Marketing
- Internet or E-marketing
- Market Research
- Product Development
- Retail and Sales
- Advertising
Accredited Colleges and Universities
Online Schools with Internet Marketing programs
Ashford University
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BA/eMarketing
Advertise yourself with your Bachelor of Arts in eMarketing earned online from Ashford University. If you dream of being on the cutting edge of product development and brand management, then this degree is for you.
In this online curriculum, your courses cover basic business concepts like marketing research, then add applications in online promotion. You will learn to create a strategic eMarketing campaign using current technology. Examine global markets and get the most out of alternative media. This degree prepares you to compete on the internet, including social media. Pitch your skills – earn your Bachelor of Arts in eMarketing.
Rasmussen College
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Associate - Business Management/Internet Marketing
Are you interested in breaking into the internet marketing field? We're here to
help! Our program provides a solid business foundation along with introducing
you to internet marketing. The search engine marketing field continues to
expand rapidly and needs qualified professionals to meet the demand. Career
opportunities for internet marketing graduates include internet sales and
marketing Associate's, assistant web marketing manager, e–marketing
coordinator, web analyst or internet marketing consultant.
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Bachelor's - Business Management/Internet Marketing
If you are looking for an online marketing degree, our Bachelor's degree in
Business Management with an Internet Marketing specialization may be right for
you. This advanced degree will position you to qualify for a number of
promising careers in Marketing, Business Development, Web Ad Trafficking,
Advertising, and Public Relations. Courses offered through our innovative
Bachelor's of Science curriculum can help you gain the momentum you need to
market online through websites, banner ads, search engine optimization, and
other valuable online tools. The industry is growing rapidly, and earning an
internet marketing degree from Rasmussen College can be a great step for your
career.
Northcentral University
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CAGS-Bus/Electronic Commerce
Earning a Certificate in Advanced Graduate Studies program in Electronic Commerce is for learners who want to become proficient in conducting business on the Internet and/or the World Wide Web. Courses will cover online marketing strategies, web-based applications, and tools for payment and handling transactions in this competitive and increasing area of conducting business. Prospective students should hold a master's degree prior to enrolling in this 18-credit hour program that can also transfer directly into a doctoral program at NCU.
Ashworth College
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Career Diploma - Internet Marketing
Our Career Diploma in Internet Marketing program can prepare students to effectively and creatively promote an organization's products and services online. Beginning with the basic marketing and advertising strategies to reach targeted consumer groups based on age and demographics, students can also learn how to strategically plan the best methods to get out their message and guide customers to their website. Graduates can also learn how to expand their e-business with promotional strategies and maintain customer service and security with the latest technology.
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Career Diploma - Online Business Management
Fortis College Online
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Internet Marketing
The program in Internet Marketing is meant to provide the focused student the chance to gain the skills and knowledge needed to market products in an online world. Course topics include affiliate marketing, email campaigns, seo, pay-per-click techniques and the rudiments of mobile and social marketing. The dedicated learner may also study our courses in web design, usability and advertisement standards.
* Area of Study
