Do you love fashion and design? Do you love thinking of new ways to make clothing and fashion exciting for people to want to wear? You need to look into getting your college education in the exciting field of fashion merchandising and business marketing. With your college education, you could become a fashion marketer, fashion designer, visual merchandiser, or fashion buyer. The fashion merchandise and design world is extremely competitive. Many people think they are the world's next great fashion designer; however, they lack the education and business background to really make their ideas marketable. This is why getting your education in fashion merchandising and business marketing can actually equip you with the business marketing ideas and fashion background to actually create and market your wonderful fashion ideas.
Companies are always looking for college graduates with great creativity and business marketing degrees. Marketing is critical to many businesses, because it involves the creation of new ways to sell products to customers. Marketing is a main ingredient in fashion merchandising, because fashion retailers are always trying to come up with new ideas to get customers to buy more clothes. With a degree in business marketing, you have a huge variety of industries that you can work in for both large and small businesses. Wherever products or services are sold, marketing savvy is needed.
Employment Outlook for Fashion Merchandising & Business Marketing
The fashion merchandising field is very dependent on the economy, because customers spend less money on clothing and fashion when they have less money. The recent economic recession has impacted the fashion merchandising industry and not as many jobs are opening up in the already very competitive field. However, the broader business marketing field is expected to see positive job growth over the next few years. According to the United States Bureau of Labor Statistics, the marketing field is expected to see about a 13 percent increase in growth between now and 2016. This growth will be spurred by a need to market more new products both domestically and internationally to customers.
Salary Expectations for Fashion Merchandising and Business Marketing
The field of fashion merchandising and business marketing offers some good salaries; however, these salaries are very dependent on location and employer. Larger metropolitan areas generally offer greater pay and benefits. According to the website, Salary.com, a merchandise buyer, in 2010 had average salaries of from $57,000 to $79,000 annually. A Visual merchandiser had average salaries in 2010 from $36,000 to $56,000 annually.
Great College Degrees in Fashion Merchandising and Business Marketing
The fashion merchandising and business marketing field has spurred colleges to create some excellent degrees in this exciting industry. Colleges have created both associate's degree programs (2 years of study), and a bachelor's degree programs (4 years of study) in fashion merchandising and marketing.
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