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The Master of Business Administration/Marketing program is designed to enhance the management skills students need to function effectively within a marketing organization. Students will create and defend their solutions to problems of crisis management, profitable growth opportunities, and change leadership. In the MBA/MKT specialization, students will create complex business problem solving scenarios drawing upon skills and competencies mastered during the program. Prospective students should hold a bachelor's degree prior to enrollment.

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The MBA program offers a broad set of business management tools while also allowing students a choice of concentration in order to tailor their degrees to fit their careers and learning goals. The program curriculum prepares working professionals to become effective decision makers and managers in a world increasingly affected by globalization, technology, and ethical challenges. It is designed for working professionals from a wide range of backgrounds who wish to advance or enhance their business careers.

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Grand Canyon University's Master of Business Administration with an Emphasis Marketing provides students with the capacity for transformational leadership through the application of business practices. The program highlights the impact of the global economy on organizational decision making, planning, and sourcing of organizational resources.
Students draw upon interpersonal skills to address each practice, as well as to comprehend the influence that diverse cultures have on it. The use of telecommunications, emerging technologies, and e-commerce applications combine with essential business principles that encompass finance, accounting, economics, marketing, and management, providing students with the capacity to lead and manage business enterprises both effectively and ethically.
The program encourages students to be informed critical thinkers and decision makers through active research and the application of quantitative methods that transform raw data into useful information. The program prepares students to compete for advanced management positions in corporate marketing or brand management through emphasis coursework that addresses the areas of services marketing, marketing management, and technology as tool.
Prospective students must hold a bachelor's degree prior to enrollment.

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The Master of Business Administration is ideal for those individuals who wish to gain an understanding of the best practices for management and decision-making within today's ever-shifting business landscape.

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The Master of Business Administration in Marketing degree moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide learners the opportunity to enhance and gain new skills and knowledge to effectively market products in a strategically-sound, systematic, ethical, and legal manner. Prospective students should currently hold a bachelor's degree and can complete the master's program in approximately 2 years.

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The Master of Business Administration degree (MBA) with a specialization in Marketing accelerated program provides students with relevant, timely coursework that will benefit them in the real world upon graduation. Students learn to use skills in marketing research methodologies, e-marketing, and customer relationship management. Our innovative MBA programs provide a unique market-driven education that integrates theory, practice, and team-oriented learning relevant to industry needs. Prospective students should currently hold a bachelor's degree and can complete the master's program in as little as 10 months.