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The Bachelor of Science in Business with a concentration in Marketing is designed to develop students' creative, analytical and leadership skills. Coursework within this concentration examines sales management, buyer behavior, advertising, market research, and marketing to the international arena. Students learn to identify customers and customer needs, communicate product and service information, and develop and use marketing strategies.

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This concentration focuses on the science of humanistic interaction in marketing and sales. Emphasis is placed on understanding the psychology of behavior, and the impact that it has on marketing communication tools and strategies. The ethical responsibility associated with customer message management is also emphasized throughout the program.

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Explore the many ways in which public relations and marketing influence virtually every aspect of your life when you earn your Bachelor of Arts in Public Relations and Marketing degree online from Ashford University. You'll find public relations and marketing are the foundation of every successful business and organization. Discover stimulating and creative areas of study that encompass such topics as communication, consumer behavior, advertising and promotion, research, and strategy. Find out how the best marketing professionals succeed in capturing potential customers' attention, addressing their needs, and securing their business.

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Learn how to manage an enterprise focused on service when you earn your Bachelor of Arts in Service Management from Ashford University. Prepare for a variety of potential careers as a manager, whether in a non-profit organization or in the hospitality, restaurant, or retail industries. The service sector is one of the fastest growing areas of the US economy. This growth has fueled demand for skilled and effective managers. You will discover how to deliver services in organizations devoted to customer care. Learn to assess logistics in a variety of environments. Your online courses include accounting, human resources, and marketing. Design service metrics and develop human capital strategies. Create exceptional customer experiences with your Bachelor of Arts in Service Management from Ashford University.

Specialization — Mass-Market

Retail Enterprise Management

Take advantage of a wide range of opportunities in one of the fastest growing sectors of our economy. Increase both your business and technical skills with this specialization added to your Bachelor of Arts in Service Management degree.

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Inform the public on vital health issues. Pursue your Bachelor of Arts in Health Marketing and Communication degree online from Ashford University. As the health care industry continues to grow, there are a variety of careers for health communicators. If you dream of designing health interventions and campaigns, this degree is for you. This degree demonstrates your ability to deliver information that protects the health of diverse populations. Your courses draw from marketing, public relations, and health science to give you a broad perspective on public health information. You will explore community health issues, advertising, and social media. Promote well-being – earn your Bachelor of Arts in Health Marketing and Communication.

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Earn your Bachelor of Arts in Organizational Management degree online from Ashford University, and examine the human side of managing organizations. Learn to facilitate better communication, group behavior, decision-making, and human resources management while observing a code of ethics. Improve your understanding of how organizations function and develop effective skills in management and leadership. Define and understand strategic planning, financial management, law and marketing and other areas in which an organizational leader must be knowledgeable in order to be effective. Use previous education or work experience to enhance and personalize your Bachelor of Arts in Organizational Management degree when you pair it with a transfer concentration.

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The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the associate in arts program may apply all the credits earned toward a Bachelor of Business Administration.

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The Bachelor of Business Administration (BBA) prepares graduates for a wide range of managerial positions in business, government, and non-profit organizations. Business administration students acquire fundamental as well as practical and professional skills in all phases of business, including decision-making and problem-solving. The BBA program offers area concentrations that enable students to tailor their degrees to their career and educational goals.

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Turn your gift for dealing with people into a rewarding career in sales and marketing! A degree in this area offers job opportunities in a variety of settings including retail, service, wholesale and more. Your coursework will include classes in sales techniques, sales applications, marketing, desktop publishing, management, computer applications, customer service and business communications.

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In today's cutthroat business world, companies are increasingly looking to their marketing and sales teams to both improve their profitability and set them apart from competitors. At Rasmussen College, our Marketing Bachelor's degree is an integrated, well-rounded marketing and sales management program designed to help you find a great job and make a difference in the industry of your choice. Our coursework includes in-depth studies of successful sales management techniques, along with traditional and emerging marketing strategy development, such as Internet marketing, social media, mobile marketing, and public relations. Additionally, through our partnership with Market Motive, a leading Internet marketing and training powerhouse, you will gain an advantage over the competition in today's job market when you earn Market Motive's Certified Specialist designation upon graduation. You can also enhance your resume by completing employer-based internships and gaining hands-on work experience in both marketing and sales. This degree is offered in an accelerated format. Our accelerated, fully online, bachelor's degree programs are for adult students who have previous college experience. At $260 per credit, you can complete your bachelor's degree in as little as 18 months.

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If you would like to pursue employment or career advancement in firms that emphasize the sale and marketing of products and services to consumers, businesses, and industries, consider this career focus area.*
*Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for career advancement opportunities, or employed at all. Additional training or certification may be required.

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Tap into your natural leadership abilities and turn your potential into a successful career by enrolling in South University's online Bachelor of Business Administration program. Graduates will be prepared to pursue entry-level positions in a number of fields or to apply their enhanced leadership skills in their current positions.

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Earning a bachelor's degree in Business Administration with a focus in Marketing will teach students how to apply marketing, sales, and management principles to be able to add to organizational success. The program includes studies on research, analysis, decision-making and application, consumer behavior, and strategic marketing planning. Included at no additional cost or coursework graduates can also earn 9 Academic Certificates such as Sales and Marketing, Basics of Accounting and Finance, Business in the Global Environment, and more to enhance their professional credentials.

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As a marketing professional you'll be interested in marketing products and services that satisfy consumer needs and keep customer coming back for more. In this program instructors with in-depth knowledge in the field will provide you with:

• course content that addresses areas such as consumer behavior, integrated marketing communications and international sales and marketing
• instruction in the business fundamentals of accounting, finance, human resources, business law and marketing
• a capstone course as a comprehensive project to demonstrate the application of marketing knowledge to potential employers

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The Bachelor of Business Administration (BBA) with a specialization in Marketing degree completion program provides an outstanding foundation for students wishing to advance their current careers in marketing or start entirely new ones. The program combines a core education in business disciplines with liberal arts studies and then focuses attention on specific aspects related to the field of marketing such as marketing research and buyer behavior and marketing management concepts. Graduates will be well prepared to demonstrate their knowledge of understanding marketing trends through research tools and analysis as well as addressing techniques and responding to ever-changing consumer patterns.