+

Earn your Master of Business Administration (MBA) degree online from Ashford University. Complete a standard program of study or personalize your program with one of several specializations.

Specialization — Marketing

Promote yourself and your education. With your Marketing specialization added to your MBA degree earned online from Ashford University, you will discover the strategies used by today's most successful marketing professionals. Combine major course credits in Business Administration with nine credits in Marketing for a more specialized degree with added value. The Marketing specialization puts a twist on your business competency while expanding your experience with branding, research, and consumer behavior. Explore the many ways in which marketing, advertising and corporate communications shape our modern business world. Capture customers' attention, address their needs, and secure their business. Your focused graduate courses combined with the in-depth professional competence you'll gain from the major coursework will earn you an enhanced MBA degree.

+

The MBA program offers a broad set of business management tools while also allowing students a choice of concentration in order to tailor their degrees to fit their careers and learning goals. The program curriculum prepares working professionals to become effective decision makers and managers in a world increasingly affected by globalization, technology, and ethical challenges. It is designed for working professionals from a wide range of backgrounds who wish to advance or enhance their business careers.

+

+

The Executive Graduate Certificate in Business Administration program was designed for mid- and senior-level managers, professional and technical specialists, and individuals seeking career changes or increased job opportunities. The curricula encompass the knowledge and skills needed in pertinent professional areas. Persons interested should possess at least a bachelor's degree in a related field. The recipient of the executive graduate certificate may apply all credits earned toward a Master of Business Administration degree with the same emphasis.

+

With Walden's Doctor of Business Administration (D.B.A.), you can develop skills and gain hands-on learning experience that can position you to advance into a leadership position as a consultant or executive. Sharpen your decision-making and leadership skills, broaden your knowledge of both theory and applied research, and gain the experience you need to manage positive change within your organization. Specializations focus on the latest research, theories, and trends influencing business.

 

Specializations

• Accounting
• Entrepreneurship
• Finance
• Global Supply Chain Management
• Healthcare Management
• Information Systems Management
• International Business
• Leadership
• Marketing
• Project Management
• Self-Designed
• Social Impact Management
• Technology Entrepreneurship

+

When you earn a Master of Business Administration (M.B.A.) from Walden, you can enhance your knowledge, expand your influence, and position yourself to advance your career. This ACBSP-accredited program focuses on the development of leadership and management skills. Choose from a range of specializations to meet your career goals.

 

Specializations

• Accounting for Managers
• Corporate Finance
• Entrepreneurship
• Healthcare Management
• Healthcare System Improvement
• Human Resource Management
• International Business
• Leadership
• Marketing
• Project Management
• Risk Management
• Self-Designed
• Strategies for Sustainability
• Technology Management

+

Review advertising strategy, consumer behavior, data analysis, performance evaluation, and product promotion. The program could help prepare you to pursue positions in corporate marketing*.
*Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for career advancement opportunities, or employed at all. Additional training or certification may be required.

+

The Master of Business Administration is ideal for those individuals who wish to gain an understanding of the best practices for management and decision-making within today's ever-shifting business landscape.

+

With a Doctor's degree in Business Administration - Marketing, students will be able to specialize on marketing management and research including the entire life of the product for domestic and international marketing. This program will also provide students with many aspects of contemporary marketing practices. The final written research project will allow the students to demonstrate their ability to conduct, critique, justify, and recommend preventative actions within the organization.

+

A Ph.D. in Business Administration/Marketing degree moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide learners the opportunity to enhance and gain new skills and knowledge to effectively market products in a strategically-sound, systematic, ethical, and legal manner. Prospective students must meet certain prerequisite requirements such as a bachelor's or master's degree or relevant work experience prior to enrolling. These requirements can be discussed with the career counselor when they call.

+

The Master of Business Administration degree (MBA) with a specialization in Marketing accelerated program provides students with relevant, timely coursework that will benefit them in the real world upon graduation. Students learn to use skills in marketing research methodologies, e-marketing, and customer relationship management. Our innovative MBA programs provide a unique market-driven education that integrates theory, practice, and team-oriented learning relevant to industry needs. Prospective students should currently hold a bachelor's degree and can complete the master's program in as little as 10 months.