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The Bachelor of Science in Business with a concentration in Marketing is designed to develop students' creative, analytical and leadership skills. Coursework within this concentration examines sales management, buyer behavior, advertising, market research, and marketing to the international arena. Students learn to identify customers and customer needs, communicate product and service information, and develop and use marketing strategies.

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This concentration focuses on the science of humanistic interaction in marketing and sales. Emphasis is placed on understanding the psychology of behavior, and the impact that it has on marketing communication tools and strategies. The ethical responsibility associated with customer message management is also emphasized throughout the program.

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The Master of Business Administration/Marketing program is designed to enhance the management skills students need to function effectively within a marketing organization. Students will create and defend their solutions to problems of crisis management, profitable growth opportunities, and change leadership. In the MBA/MKT specialization, students will create complex business problem solving scenarios drawing upon skills and competencies mastered during the program. Prospective students should hold a bachelor's degree prior to enrollment.

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Explore the many ways in which public relations and marketing influence virtually every aspect of your life when you earn your Bachelor of Arts in Public Relations and Marketing degree online from Ashford University. You'll find public relations and marketing are the foundation of every successful business and organization. Discover stimulating and creative areas of study that encompass such topics as communication, consumer behavior, advertising and promotion, research, and strategy. Find out how the best marketing professionals succeed in capturing potential customers' attention, addressing their needs, and securing their business.

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Learn how to manage an enterprise focused on service when you earn your Bachelor of Arts in Service Management from Ashford University. Prepare for a variety of potential careers as a manager, whether in a non-profit organization or in the hospitality, restaurant, or retail industries. The service sector is one of the fastest growing areas of the US economy. This growth has fueled demand for skilled and effective managers. You will discover how to deliver services in organizations devoted to customer care. Learn to assess logistics in a variety of environments. Your online courses include accounting, human resources, and marketing. Design service metrics and develop human capital strategies. Create exceptional customer experiences with your Bachelor of Arts in Service Management from Ashford University.

Specialization — Mass-Market

Retail Enterprise Management

Take advantage of a wide range of opportunities in one of the fastest growing sectors of our economy. Increase both your business and technical skills with this specialization added to your Bachelor of Arts in Service Management degree.

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Inform the public on vital health issues. Pursue your Bachelor of Arts in Health Marketing and Communication degree online from Ashford University. As the health care industry continues to grow, there are a variety of careers for health communicators. If you dream of designing health interventions and campaigns, this degree is for you. This degree demonstrates your ability to deliver information that protects the health of diverse populations. Your courses draw from marketing, public relations, and health science to give you a broad perspective on public health information. You will explore community health issues, advertising, and social media. Promote well-being – earn your Bachelor of Arts in Health Marketing and Communication.

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Earn your Bachelor of Arts in Organizational Management degree online from Ashford University, and examine the human side of managing organizations. Learn to facilitate better communication, group behavior, decision-making, and human resources management while observing a code of ethics. Improve your understanding of how organizations function and develop effective skills in management and leadership. Define and understand strategic planning, financial management, law and marketing and other areas in which an organizational leader must be knowledgeable in order to be effective. Use previous education or work experience to enhance and personalize your Bachelor of Arts in Organizational Management degree when you pair it with a transfer concentration.

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The Bachelor of Business Administration (BBA) prepares graduates for a wide range of managerial positions in business, government, and non-profit organizations. Business administration students acquire fundamental as well as practical and professional skills in all phases of business, including decision-making and problem-solving. The BBA program offers area concentrations that enable students to tailor their degrees to their career and educational goals.

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The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the associate in arts program may apply all the credits earned toward a Bachelor of Business Administration.

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The MBA program offers a broad set of business management tools while also allowing students a choice of concentration in order to tailor their degrees to fit their careers and learning goals. The program curriculum prepares working professionals to become effective decision makers and managers in a world increasingly affected by globalization, technology, and ethical challenges. It is designed for working professionals from a wide range of backgrounds who wish to advance or enhance their business careers.

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The Executive Graduate Certificate in Business Administration program was designed for mid- and senior-level managers, professional and technical specialists, and individuals seeking career changes or increased job opportunities. The curricula encompass the knowledge and skills needed in pertinent professional areas. Persons interested should possess at least a bachelor's degree in a related field. The recipient of the executive graduate certificate may apply all credits earned toward a Master of Business Administration degree with the same emphasis.

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With Walden's Doctor of Business Administration (D.B.A.), you can develop skills and gain hands-on learning experience that can position you to advance into a leadership position as a consultant or executive. Sharpen your decision-making and leadership skills, broaden your knowledge of both theory and applied research, and gain the experience you need to manage positive change within your organization. Specializations focus on the latest research, theories, and trends influencing business.

 

Specializations

• Accounting
• Entrepreneurship
• Finance
• Global Supply Chain Management
• Healthcare Management
• Information Systems Management
• International Business
• Leadership
• Marketing
• Project Management
• Self-Designed
• Social Impact Management
• Technology Entrepreneurship

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When you earn an M.B.A. from Walden, you will join a network of successful business executives who have enhanced their knowledge, expanded their influence, and advanced their careers by developing their leadership and management potential. Through Walden's membership in the Laureate International Universities network-with more than 240,000 students at 25 institutions in 16 countries-you will have access to exclusive opportunities and resources.

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Turn your gift for dealing with people into a rewarding career in sales and marketing! A degree in this area offers job opportunities in a variety of settings including retail, service, wholesale and more. Your coursework will include classes in sales techniques, sales applications, marketing, desktop publishing, management, computer applications, customer service and business communications.

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In today's cutthroat business world, companies are increasingly looking to their marketing and sales teams to both improve their profitability and set them apart from competitors. At Rasmussen College, our Marketing Bachelor's degree is an integrated, well-rounded marketing and sales management program designed to help you find a great job and make a difference in the industry of your choice. Our coursework includes in-depth studies of successful sales management techniques, along with traditional and emerging marketing strategy development, such as Internet marketing, social media, mobile marketing, and public relations. Additionally, through our partnership with Market Motive, a leading Internet marketing and training powerhouse, you will gain an advantage over the competition in today's job market when you earn Market Motive's Certified Specialist designation upon graduation. You can also enhance your resume by completing employer-based internships and gaining hands-on work experience in both marketing and sales. This degree is offered in an accelerated format. Our accelerated, fully online, bachelor's degree programs are for adult students who have previous college experience. At $260 per credit, you can complete your bachelor's degree in as little as 18 months.

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If you would like to pursue employment or career advancement in firms that emphasize the sale and marketing of products and services to consumers, businesses, and industries, consider this career focus area.*
*Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for career advancement opportunities, or employed at all. Additional training or certification may be required.

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Review advertising strategy, consumer behavior, data analysis, performance evaluation, and product promotion. The program could help prepare you to pursue positions in corporate marketing*.
*Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for career advancement opportunities, or employed at all. Additional training or certification may be required.

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Grand Canyon University's Bachelor of Science in Marketing program addresses the areas of servant leadership, innovation, entrepreneurial spirit, and business skills in order to develop the global citizens, critical thinkers, effective communicators, and responsible leaders required in today's global economy. The program prepares students to compete for entry-level management positions in corporate marketing or brand management through major coursework that addresses marketing principles, marketing management, and the key elements of advertising and public relations. Prospective students should have some previous college experience.

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Grand Canyon University's Master of Business Administration with an Emphasis Marketing provides students with the capacity for transformational leadership through the application of business practices. The program highlights the impact of the global economy on organizational decision making, planning, and sourcing of organizational resources.
Students draw upon interpersonal skills to address each practice, as well as to comprehend the influence that diverse cultures have on it. The use of telecommunications, emerging technologies, and e-commerce applications combine with essential business principles that encompass finance, accounting, economics, marketing, and management, providing students with the capacity to lead and manage business enterprises both effectively and ethically.
The program encourages students to be informed critical thinkers and decision makers through active research and the application of quantitative methods that transform raw data into useful information. The program prepares students to compete for advanced management positions in corporate marketing or brand management through emphasis coursework that addresses the areas of services marketing, marketing management, and technology as tool.
Prospective students must hold a bachelor's degree prior to enrollment.

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Tap into your natural leadership abilities and turn your potential into a successful career by enrolling in South University's online Bachelor of Business Administration program. Graduates will be prepared to pursue entry-level positions in a number of fields or to apply their enhanced leadership skills in their current positions.

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The Master of Business Administration is ideal for those individuals who wish to gain an understanding of the best practices for management and decision-making within today's ever-shifting business landscape.

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With a Doctor's degree in Business Administration - Marketing, students will be able to specialize on marketing management and research including the entire life of the product for domestic and international marketing. This program will also provide students with many aspects of contemporary marketing practices. The final written research project will allow the students to demonstrate their ability to conduct, critique, justify, and recommend preventative actions within the organization.

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The Master of Business Administration in Marketing degree moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide learners the opportunity to enhance and gain new skills and knowledge to effectively market products in a strategically-sound, systematic, ethical, and legal manner. Prospective students should currently hold a bachelor's degree and can complete the master's program in approximately 2 years.

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A Ph.D. in Business Administration/Marketing degree moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide learners the opportunity to enhance and gain new skills and knowledge to effectively market products in a strategically-sound, systematic, ethical, and legal manner. Prospective students must meet certain prerequisite requirements such as a bachelor's or master's degree or relevant work experience prior to enrolling. These requirements can be discussed with the career counselor when they call.

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Our associate degree program in Sales and Marketing has been updated to keep current with the increased competition in the arena of internet marketing and other trends of advertising strategies. Because collecting and understanding research information for determining projections is so essential to this field, courses will explore various tools to gather and assess data that impact campaign decisions. Graduates of the program can enjoy working within a corporate marketing team or as an independent sales consultant in this creative profession.

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Our bachelor's degree in Business Management program with an emphasis in Marketing can prepare learners for careers as leaders in industry-specific fields. During the third and fourth year of the program students will choose which area they would like to focus on: hospitality management, agricultural business, human resources, finance, marketing, or music business. Coursework that is unique to each industry will examine in more detail the elements and issues that can be critical to the success in that field. Because of the evolving trends and practices that may change or improve business strategies, we consult with industry experts to ensure that we keep up-to-date with the technology and techniques that are unique to each area, so graduates are well-prepared to begin their new career.

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Earning a bachelor's degree in Business Administration with a focus in Marketing will teach students how to apply marketing, sales, and management principles to be able to add to organizational success. The program includes studies on research, analysis, decision-making and application, consumer behavior, and strategic marketing planning. Included at no additional cost or coursework graduates can also earn 9 Academic Certificates such as Sales and Marketing, Basics of Accounting and Finance, Business in the Global Environment, and more to enhance their professional credentials.

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The four-year Bachelor of Science in Business Administration degree program is designed for students with clearly defined career goals in the business field. Through the completion of core business courses, students engage in solving global, real-world problems. Students learn to diagnose, research, solve, execute, and evaluate business problems in a team environment. Interactivity of students, coursework, faculty, and peers enhance critical skills of collaboration and cooperation. The program is geared towards coursework that students can apply in ways that are meaningful for professional and personal success. The bachelor's degree program prepares students for entry- to mid-level positions within the public or private sector and for continuing education in graduate business programs. We also offer degree completion opportunities that allow students who have begun their study at another institution to complete their bachelor's degree.

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In the Doctor of Business Administration (DBA) Program, industry and academic professionals build upon master's-level core skills and knowledge to develop a higher level of competence in conducting action research, in the comprehension of theoretical and applied literature in a chosen business discipline, and in the attributes essential to university teaching. The Doctor of Business Administration student will develop critical knowledge and skills for success, in service to the profession and the community, in future professional development, and in attaining credentials and skills essential to leading, consulting, and teaching.

Candidates must have a master's degree in business or a related field from a regionally accredited institution or an appropriately certified foreign institution and meet other prerequisite requirements that can be discussed with an Admissions Representative.

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Argosy University's Master of Business Administration (MBA) Program is focused on identifying solutions, putting the solutions to work, and evaluating the consequences of those actions. Students acquire skills to be a new kind of leader – one who can identify challenges and opportunities, draw on the latest technology and information; use advanced analytical and planning approaches, and execute plans for positive change. Businesses need leaders who can act and realistically evaluate how to maximize the impact of the solution. Argosy University's curriculum embraces solutions, leadership, and action. The program is designed to serve the needs of talented students, regardless of their undergraduate degrees.

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As a marketing professional you'll be interested in marketing products and services that satisfy consumer needs and keep customer coming back for more. In this program instructors with in-depth knowledge in the field will provide you with:

•course content that addresses areas such as consumer behavior, integrated marketing communications and international sales and marketing
•instruction across a wide variety of other business disciplines
•a capstone course as a comprehensive project to demonstrate the application of marketing knowledge to potential employers

Program names, course topics and outcomes may vary by location. Please speak with a Westwood College admissions representative for full program details.

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The Bachelor of Business Administration (BBA) with a specialization in Marketing degree completion program provides an outstanding foundation for students wishing to advance their current careers in marketing or start entirely new ones. The program combines a core education in business disciplines with liberal arts studies and then focuses attention on specific aspects related to the field of marketing such as marketing research and buyer behavior and marketing management concepts. Graduates will be well prepared to demonstrate their knowledge of understanding marketing trends through research tools and analysis as well as addressing techniques and responding to ever-changing consumer patterns.

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The Master of Business Administration degree (MBA) with a specialization in Marketing accelerated program provides students with relevant, timely coursework that will benefit them in the real world upon graduation. Students learn to use skills in marketing research methodologies, e-marketing, and customer relationship management. Our innovative MBA programs provide a unique market-driven education that integrates theory, practice, and team-oriented learning relevant to industry needs. Prospective students should currently hold a bachelor's degree and can complete the master's program in as little as 10 months.

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The Associate of Science in Marketing Degree focuses on the essential ingredients necessary to identify and satisfy consumer needs. You will become familiar with the specialized skills of selling, advertising, retailing and market research. Courses will provide you with an understanding of current marketing theory and practices with special attention to the "Four P's" of the marketing mix: Product, Place, Promotion, and Price.

The Associate of Science in Marketing Degree may be taken on the way to completing a bachelor's degree or as a separate program. This program provides you with a variety of marketing and business courses necessary to function in a marketing environment.

With Post University Online, you can earn your Associate of Science in Marketing degree entirely online, with no commuting or interruptions in your current career.

While many graduates begin their careers in sales or management at the retail level or as outside sales representatives in industrial sales, the marketing program will also prepare you for positions in product planning, marketing research, distribution, advertising, sales promotion, packaging, customer/public relations, and direct marketing.

Marketing majors with prior business experience learn how to develop effective business strategies and make decisions regarding product or service distribution.

You will study in highly interactive, small classes in 8-week accelerated modules. Our faculty will actively engage you in a high quality and relevant curriculum that prepares you to enter a rewarding career in Marketing.

Post University graduates pursue careers as:

• Sales Management
• Retail Management
• Sale Representatives
• Product Planning
• Marketing Research
• Distribution
• Advertising
• Public Relations
• Sales Promotion
• Packaging
• Customer Relations
• Direct Marketing

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Earning a diploma in Marketing Communications can prepare students for a creative professional career in sales, promotions, advertising, and customer service. Courses provide a theoretical foundation of the procedures involved in building a brand, analyzing consumer behaviors, developing effective ad campaigns for targeted consumer groups, and selecting the appropriate media for the campaigns.