Education & Careers » logo http://www.classesandcareers.com/education Education & Career Advice and Tips Tue, 13 Dec 2011 17:56:01 +0000 en hourly 1 Logo Lunacy http://www.classesandcareers.com/education/2008/04/10/redoing-your-logo/ http://www.classesandcareers.com/education/2008/04/10/redoing-your-logo/#comments Thu, 10 Apr 2008 19:06:57 +0000 adam http://www.classesandcareers.com/education/?p=293 Some companies have a very interesting strategy when it comes to logo design. They redo it every 5 or so year to keep it hip and with the times. That is great in some ways, but harmful in others. You do not want to have a old fashioned logo, but the reason people have a logo is so that their companies products are easily recognized. When you redo your logo every few years, it becomes unfamiliar for people and you lose a little bit of your brand name and market awareness. If you are considering redoing your logo, make sure it is necessary because it may hurt your image more than help it.

I think it is funny that the Major League Soccer Association recently redid its logo. Here is why: soccer is already one of the least popular sports in America, and redoing your logo isn't going to help much. In fact, I doubt anyone really notices that they have a new logo, because the majority of the public didn't know what it was in the first place. I like the proactive attitude, but it probably is all in vain.

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