Yes, each man has a natural smell, but that may not be a good thing. A man’s natural smell could be unappealing to many women and so it is important to wear deodorant. Deodorant is manly, and you can find a lot of great smelling deodorants. We can’t all be Matthew McConaughey, who doesn’t wear any deodorant because he thinks men should smell like men. He probably wears some sort of cologne and he’s a celebrity who can get away with some crazy things. Men should wear deodorant simply because more women will be attracted to them if they are not smelly. 

Take Justin Timberlake for example. The man is essentially a pop god, and unlike Matthew McConaughy he does wear deodorant, and always tries to smell fresh. In fact, he wanted to smell so fresh he is coming out with a new cologne just for men. The title hasn't been released yet, but it was recently reported from an MTV interview. I am sure Justin's natural smell is great, but I bet his cologne will be better.