Some companies have a very interesting strategy when it comes to logo design. They redo it every 5 or so year to keep it hip and with the times. That is great in some ways, but harmful in others. You do not want to have a old fashioned logo, but the reason people have a logo is so that their companies products are easily recognized. When you redo your logo every few years, it becomes unfamiliar for people and you lose a little bit of your brand name and market awareness. If you are considering redoing your logo, make sure it is necessary because it may hurt your image more than help it.
I think it is funny that the Major League Soccer Association recently redid its logo. Here is why: soccer is already one of the least popular sports in America, and redoing your logo isn’t going to help much. In fact, I doubt anyone really notices that they have a new logo, because the majority of the public didn’t know what it was in the first place. I like the proactive attitude, but it probably is all in vain.
Directory of art schools online organized by state and degree program.
Texas Sticker Company – Manufacturers of vinyl die cut stickers and custom slogans for all your sticker needs!
MSOFT TECHNOLOGIES – A premium website design and development company operating in India, Australia, Italy with expertise in affordable and quality WEB 2.0 W3C HTML CSS XHTML DIV CSS2 FLASH Action Script PHP MySQL LAMP CodeIgniter AJAX XML and all kinds of custom database-driven website development.
Loading ...