Marketing is critical to every business, because marketing is how customers become aware of products and services. Marketing is the first step in making a sell and becoming part of a customer's buying world. People with marketing degrees can work in just about any business place where selling products and services is key to the business framework. Knowledge of marketing is also key to developing new ideas, and new hot trends and ideas are always important to stay up in the fashion merchandising industry.
Employment Outlook for Fashion Merchandising and Marketing in Positive
The fashion merchandising and marketing field has a positive career outlook. Fashion merchandising itself is a very competitive job field with lots of turnover and high competition for the best jobs. The marketing field isn't quite as competitive and offers more job openings. According the United States Bureau of Labor Statistics, the marketing industry is expected to have positive job growth of about 13 percent between now and 2018. This growth will be a little industry specific. If there is decline in a given industry, there won't be as many marketing positions opening up in that industry. Much of the positive job growth in the marketing field will be due to the need for more businesses to find new ways to market their products. As the economy grows, more new companies will also want to market their products, and this will also create a need for more marketing jobs.
Strong Pay Opportunities in Fashion Merchandising and Marketing
The pay scale in the fashion merchandising field is very location and employer specific and management positions are difficult to get. However, once a position with a good company is obtained, the payscale is very good. For example, according to the website, salary.com in October 2009, assistant merchandise buyers had average salaries between $40,000 and $51,000, and senior $55,000 annually.
Colleges Offering Great Degrees in Fashion Merchandising and Marketing
Colleges are offering some excellent degrees in fashion merchandising and marketing right now. These degrees include an associate's degree (2 years) and a bachelor's degree (4 years). Take the time to find out how to get your on campus degree in fashion merchandising and marketing started today.
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Do you enjoy designing and selling clothes? Well, getting your college degree in fashion merchandising and marketing would give you the degree and education necessary to work in the exciting field of fashion merchandising and marketing. With your degree in fashion merchandising and marketing, you'd be ready to work in the retail fashion industry and also have the skills necessary to market and sell apparel to the appropriate demographics.
