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Bachelor's - Advertising
Students who earn a bachelor's degree in Advertising in our program will develop both business and creative skills to effectively target consumer markets based on research and development marketing goals. The technology courses will cover fundamentals of design, media communication, and the World Wide Web as well as storyboarding and digital imaging for multimedia and web sites. The business related courses will cover principles of marketing research, consumer behavior, persuasive techniques, and strategic management to prepare graduates for career options in this exciting field.

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