Earning a bachelor's degree in Business Administration with a Marketing specialization can increase an individual's career options as the demand for professionals with an enhanced knowledge of marketing, advertising, online retailing, and managing customer relations can fill that demand. The program builds on a fundamental business foundation and focuses on specifics of marketing principles and it teaches creative and analytical skills in the process. To enhance and broaden the learning experience, along with career-specific business and marketing courses, a well-rounded liberal arts education is included in the curriculum.